Getting my business out of a rut.
It's time to get back into it!
Summer went by so fast and so slow at the same time. Since June I have been on a “break” form work and just ignoring my business overall.
Well, I just got back from California (and Disneyland of course 🤗) and now it’s suddenly August and about time I get back into it.
Traveling for 2 months has me out of my routines and habits, and I really feel like my body is telling me to stay put and get back to being productive — But my business has been in a kind of rut the entire summer. Makes sense since I haven’t been putting any energy or work into it. But it’s time. I know it is and I am oddly excited for it.
I really took inventory of what used to make me happy in my business. Every service I have ever offered, every online course, client type, everything. I made a list and sat with each item and listened to what my body felt. If anything sparked that magic in me again. I was looking for my body to give me the answer.
And I am looking into how my body feels because I cannot trust my thoughts. The problem with my thoughts is that they are all anxiety driven. (And if you have anxiety you know how bad a mental spiral can get.) If I think too much on something my anxiety allows external voices and opinions to weigh in.
Well, this designer does this and she makes seven figures why wouldn’t you do that? And those other designers and entrepreneurs are so far ahead of you, so why would you remove services? You need to do more! Who cares if online courses make you feel icky, that’s how all those other designers are making more consistent income. Don’t talk on IG stories, people are going to judge you! It’s too late for you, you won’t ever be booked out again. Who would ever pay you to teach them if you aren’t even working right now? Why bother trying, your business is dead.
So I have to look inward. I have to feel it in my soul. Sit with it, not rush it and really feel that inner compass that can point me in the right direction.
So here is where I am at…
I know that designing brings me joy. So I want to keep doing 1:1 design work. I know that putting on my music and getting sucked into a good design concept is where I thrive. Time ceases to exist and I feel the most creative. I also know that my body radiates with so much joy whenever I get to talk to designers 1:1 and help answer their biggest struggles and fears. Knowing I can give someone the answer, the courage and the tools to follow their dreams makes my heart happy.
Everything else I wrote down that I have done or have ever wanted to do didn’t sit right with me and so I am finally able to let those things go.
It’s back to basics with me. I am going to start small by working on the foundation of my business which is design services. Back to posting my work on IG and Pinterest to start moving that energy into attracting clients.
Once I feel like I have a good rhythm and I am back in flow state, I will work on re-adding my mentorship program. I really did love it when I offered that back in 2021. Fear keeps me playing small but I want to put myself out there again and connect with designers that I can help. But that part will come later.
So I am healing, bit by bit. I know I have it in me to thrive as an entrepreneur. I have done it in the past. Reached those six figures, felt successful and balanced. I just hit a rough patch and that’s ok.
People always think that success is linear, straight up. But no one ever shares the rollercoaster dips and backwards turns. That maybe you did make those six figures one year and the next you didn’t and that’s ok. More common than we think sometimes.
It really is my hope to always be transparent in this crazy journey of entrepreneurship.
And as always, thank you for coming along on this ride with me <3



Hola Emmy, disculpa que te escriba en español, pero el inglés se me da regular. hace años que me inspiras y en estos Studio Diaries, me siento muy identificada con cada una de tus palabras. Cómo tú, yo también soy mamá diseñadora y siento que no tengo ni las ganas, ni la energía para poder estar en todo. Me emociona que hables de las caídas porque poco se habla de ello y pense que era a la única que le había pasado.
Gracias por tu newsletter, son pura inspiración para seguir avanzando. Saludos desde España 🫶
I have been following you since a while now and I just to let you know that you are an inspiration to me! Love your newsletter 😀